Facebook ads
How to get most out of Facebook ads?
Brief Description :
Facebook ads are most efficient way of promoting products or any other kind of digital stuff to a highly engaging, highly active and a huge audience of facebook if used wisely. By using wisely means that most of the people are doing not doing what exactly it needs to be done to have successful facebook ads.I will not take a lot of your time, I will just share my personal experience with you that what experiences did I got after trying and failing and then succeeding in facebook ads.
Here are some of most important things you need to know before starting facebook ads campaign.
But before discussing these things we must know that people don't come to facebook to buy products, you have to convince them to buy your products and that can only be done by making amazing ads for your products.
1. Know your audience :
One of the most important thing in facebook ads is the audience. I saw a lot of people who don't exactly know their audience and they have wasted a lot of money on facebook ads and gained nothing more than failures.
When we say knowing the audience, it means that you must know who are those people to which you are selling something. You must know what are their interests, ages, location etc. For example if you are having a cat bracelet and you are placing your ads to those who love dogs. In this case you will get failure. Similarly if you are selling fish rods to those who love golf, then you will again get a failure.
I saw a lot of people who just wasted their money because they don't know exactly what their audience is. So first thing first if you are having a product or a e-book or if you are providing some services which you are selling on facebook, it's better to first get knowledge of your audience and know their interests.
Click here to get cheap but professional slideshow video ads for facebook
2. Targeting the audience :
For example if you are having a dog dead shedding hairs brush and you are placing your ads in front of those who just love dogs but do not own a dog. In this case you will get failure. Similarly if you are selling fish rods to the land locked countries who don't even have a river, then you will again get a failure.
Before placing the ads you must know what your audience is interested about. Ask people who like your niche, go to parks and ask random people what they are interested more in the things they like. For example if you saw a person having a dog, you can ask him what are the things he want for his dog etc. Also use tools on internet to find out exactly what your audience wants, search other people website in your niche and see what is their best selling product, go to google trends and search for the trends going viral.
3. Ad type :
Most of the people are often confused in deciding that either they go for video ads, slideshow ads or pictorial ads. Let's discuss these ads briefly.
a. Pictorial ads :
Pictorial ads are the most basic type of ads which contain a beautiful picture of your product with some catchy text and an amazing background which attract people towards your product as shown in the picture.
Basically you need some designing skills to make professional ads for your products but you can get amazingly cheap rate and highly professional pictorial ads online. Just click here and get amazing pictorial ads within few hours.
b. Video ads :
Video ads involve video of your product from different angles including it's use. Video ads are most engaging one's because people on facebook love to interact with videos and those videos which are interesting get attention of a lot of people and that lead towards high product conversions.
c. Slide show ads :
Slide show ads are also equivalent to video ads because they also bring a lot of traffic and provide high engagements. In these type of ads you don't need a physical product to make a video, you just need cool images of your products and they are played in such a sequence that describe your product completely. You can see an example of slide show video ads below.
And if you are unable to make slide show ads by yourself or you don't have much time to create slide show ads for your products then click here to get cheap rates but most professional ads within few hours.
4. Types of ad campaign :
Ad campaigns are having a lot of types in Facebook, but we will discuss here only three which are used for most of the product advertisement.
a. PPE :
PPE stands for page post engagement ads, these are the most cheap kind of ads if used wisely and are basically used to get some social proof on your ads. For example if you are having a product and you are putting it in the front of people to buy, it is a common human psyche that people will buy or people will be attracted towards an ad with 5000 or 10000 likes and 200 or something higher number of comments.
Now the best part of it is how you can get lowest CPC (cost per click) on PPE ads. Place your ads in the countries which are having a lower CPC like Pakistan, India, Bangladesh, Phillippines etc. Once you get handsome amount of engagements, start other campaigns.
b. Website Traffic ads :
Website traffic ads are used to drive some traffic to your website, and you are charged as someone clicks your website link. Traffic ads usually draws traffic to your website and sometimes give sales but not that much. This type of ad is just used to increase pixel data which you can use in next section of ads.
c. Website conversion ads :
The most important type of ad is website conversion ads. In this type of ads facebook usually targets those people who actually buy products in the past. For making this campaign most effective, you need to have pixel data on the basis of which facebook targets most relevant people who actually buy your products.
5.Pixel data
A pro tip to get cheap engagements is, run your PPE ads in countries like Pakistan, India and Philippines. The reason behind this is that in these countries CPC rate is very low and you will get a lot of engagements in just few bucks.
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